SHASHWITH UTHAPPA

CHIEF EXECUTIVE OFFICER

A versatile marketing professional with a passion for creativity in all its forms and a keen eye for what works for brands to establish a strong digital presence.

With over 12 years of experience in digital marketing, Shashwith has built a reputation as a problem solver. She is a true jane-of-most-trades, with expertise in digital marketing - particularly social media, influencer and content marketing. Despite starting her career as a copywriter where her ability to communicate in a concise manner was tested on Google advertising, her innate curiosity in what happens after the ads were placed led her to transition into a digital marketer where she could understand the entire circle of communication from creation, strategy, collaboration, finding the right and relevant media channels, data analysis and reporting, iteration and…you get the gist!

With over 12 years of experience in digital marketing, Shashwith has built a reputation as a problem solver. She is a true jane-of-most-trades, with expertise in digital marketing - particularly social media, influencer and content marketing. Despite starting her career as a copywriter where her ability to communicate in a concise manner was tested on Google advertising, her innate curiosity in what happens after the ads were placed led her to transition into a digital marketer where she could understand the entire circle of communication from creation, strategy, collaboration, finding the right and relevant media channels, data analysis and reporting, iteration and…you get the gist!

Shashwith is a lifelong learner and is always seeking new challenges to grow and develop her skills. With a passion for innovation and an endless pursuit to identify emerging trends and technologies, her main goal is to recognise opportunities in an era of relentless complexity, having the intellectual rigour to challenge thinking where relevant, and making decisions anchored in value - her raison d'etre for starting Starnode.